Meet our clinic in 40 seconds
Choosing a clinic for this? Here's who we are and how we work.
- Viewer’s next step
- Book a visit
- Why it matters
- The first impression for new patients.
Free content plan · Clinic owners and CEOs
Your content plan, for clinic owners and ceos.
You run the business: doctors, staff, rent, marketing. You pay for ads and aggregator listings, and new patients still don't know why to pick your clinic. Your doctors are your best asset, and nobody outside the building sees them.
Where you are, where you want to be
Before and after.
Today
- Rising cost per new patient from ads and listing platforms
- The brand is the building and a logo; patients trust people, not logos
- When a known doctor leaves, their patients leave too
- Agencies make generic posts that could belong to any clinic, and nobody checks the medical claims
In 90 days
- A clinic known for its doctors and their expertise
- More patients who book directly because they already trust you
- A weekly system that runs without your time, with every video approved
The strategy
Trust before the first appointment.
The goal
Turn your doctors' expertise into the clinic's main source of trust and direct bookings, and fix the weakest step of your front end first.
The channel
Instagram and YouTube Shorts for patients, LinkedIn for colleagues and referrers. Same videos, cut for each. Up to two platforms to start.
What people need to see
- What the clinic is known for, in one sentence
- Each doctor's face, voice and focus
- How a visit works, from booking to follow-up
- Prices or what affects them, when you can share them
- Clear booking channels
How you’ll know it works
- Patients who mention your videos at the first visit
- Direct messages and booking requests
- Saves and shares, not just views
- Your front desk asks one question: “How did you hear about us?”
Your first month
Your calendar.
Three videos a week from one interview a week. A flexible order: every video works as a first encounter.
Who you are
Week 1
- 01Meet our clinic in 40 seconds
- 02Meet the doctor: one per week
- 03Your visit, from door to follow-up
What you know
Week 2
- 04The question our front desk hears most
- 05How we keep you safe
- 06A myth our doctors correct daily
What patients get wrong
Week 3
- 07Price and insurance questions, answered
- 08A morning at our clinic
- 09Why doctors join our team
Next steps
Week 4
- 10After your visit: what we do next
- 11When to come to us, and when not
- 12Why we opened this clinic
12 video ideas
Every idea, with its job.
Meet the doctor: one per week
This is Dr. X. Here's what she's known for, in her own words.
- Viewer’s next step
- Book with this doctor
- Why it matters
- Puts trust in people, not the logo.
Your visit, from door to follow-up
Here's exactly what happens when you come to us.
- Viewer’s next step
- Book now
- Why it matters
- Removes friction before booking.
The question our front desk hears most
Every day our reception gets this question. Here's the answer.
- Viewer’s next step
- Call or message us
- Why it matters
- Turns operations into content.
How we keep you safe
What happens behind the scenes to keep every patient safe.
- Viewer’s next step
- Book with confidence
- Why it matters
- Answers the unspoken worry.
A myth our doctors correct daily
Our doctors hear this every day. Here's the truth.
- Viewer’s next step
- Share it
- Why it matters
- Expertise as a brand asset.
Price and insurance questions, answered
How much does it cost? Is it covered? Here's what affects it.
- Viewer’s next step
- Contact us
- Why it matters
- Handles the top objection honestly.
A morning at our clinic
Before the first patient arrives, this is what happens.
- Viewer’s next step
- Follow
- Why it matters
- Builds familiarity and culture.
Why doctors join our team
Our doctors on why they chose to work here.
- Viewer’s next step
- Join us
- Why it matters
- Recruiting and retention.
After your visit: what we do next
Your visit doesn't end at the door. Here's how we follow up.
- Viewer’s next step
- Book your follow-up
- Why it matters
- Drives return visits and referrals.
When to come to us, and when not
Not every problem needs a clinic. Here's when we're the right call.
- Viewer’s next step
- Book or ask
- Why it matters
- Honest triage that builds trust.
Why we opened this clinic
We started this clinic because of one problem. Here's the story.
- Viewer’s next step
- Follow
- Why it matters
- The founder story that differentiates.
The rules
Safe by design.
No promises
No promised results, no before-and-after claims, no testimonials that break your local rules.
You approve everything
Your title exactly as on your licence; nothing goes live until you or your medical director approve it.
Want this written for your specialty and city? Request your personalised plan, free, or book a 20-minute call.