Meet your doctor in 40 seconds
You're looking for a doctor for this. Here's who I am and how I work.
- Viewer’s next step
- Book a first visit
- Why it matters
- The first impression patients look for before booking.
Free content plan · Early-career doctors
Your content plan, for early-career doctors.
You finished training recently, joined a clinic or opened your own practice. You are good at what you do, but patients don't know your name yet, and the senior names in your city get the referrals.
Where you are, where you want to be
Before and after.
Today
- Your schedule has gaps while senior colleagues are booked for weeks
- Patients pick the doctor they have already seen online, and that is not you yet
- No budget for an agency, and no time to learn editing at night
- You worry that posting looks unprofessional to colleagues
In 90 days
- Patients who book you by name because they already watched you explain their problem
- Known for one clear area early, before the market decides for you
- A body of work that grows with your career, not a feed you abandon
The strategy
Trust before the first appointment.
The goal
Become the doctor your city links with one clear topic, years earlier than waiting for word of mouth.
The channel
Instagram and YouTube Shorts for patients, LinkedIn for colleagues and referrers. Same videos, cut for each. Up to two platforms to start.
What people need to see
- Who you are and what you trained in, in one sentence
- The one condition or procedure you want to be known for
- How you explain things: calm, clear, without promises
- What a first visit with you looks like
- Where and how to book
How you’ll know it works
- Patients who mention your videos at the first visit
- Direct messages and booking requests
- Saves and shares, not just views
- Your front desk asks one question: “How did you hear about us?”
Your first month
Your calendar.
Three videos a week from one interview a week. A flexible order: every video works as a first encounter.
Who you are
Week 1
- 01Meet your doctor in 40 seconds
- 02The question every patient asks me
- 03One myth I correct every week
What you know
Week 2
- 04Your first visit, step by step
- 05Three signs you shouldn't wait
- 06Why I chose this specialty
What patients get wrong
Week 3
- 07Your test results, translated
- 08Answering your comments
- 09One habit I recommend to everyone
Next steps
Week 4
- 10What the internet gets wrong about this
- 11How I decide on a treatment
- 12What I treat, and what I don't
12 video ideas
Every idea, with its job.
The question every patient asks me
Almost every patient asks me this in the first five minutes. Here's the honest answer.
- Viewer’s next step
- Save this for your appointment
- Why it matters
- Turns your daily answers into content that travels.
One myth I correct every week
You've probably heard this. Here's what the evidence actually says.
- Viewer’s next step
- Share it with someone who believes it
- Why it matters
- Shows expertise without selling.
Your first visit, step by step
Nervous about the first appointment? Here's exactly what happens.
- Viewer’s next step
- Book when you're ready
- Why it matters
- Removes the fear that stops people booking.
Three signs you shouldn't wait
Most people wait too long with this. These three signs mean: get it checked.
- Viewer’s next step
- Book a check-up
- Why it matters
- Useful, responsible, and it brings the right patients.
Why I chose this specialty
Everyone asks why I chose this field. Here's the real reason.
- Viewer’s next step
- Follow for more
- Why it matters
- Makes you a person, not a profile.
Your test results, translated
You got a result with a number you don't understand. Here's how to read it.
- Viewer’s next step
- Ask your question in the comments
- Why it matters
- High-value education patients save and share.
Answering your comments
You asked, I'm answering: the three most common questions this month.
- Viewer’s next step
- Send your question
- Why it matters
- Builds a loop with your audience.
One habit I recommend to everyone
If you change one thing this year for your health, make it this.
- Viewer’s next step
- Save this
- Why it matters
- Positive, shareable, no promises.
What the internet gets wrong about this
A video with millions of views says this. Here's what it leaves out.
- Viewer’s next step
- Share with someone who saw it
- Why it matters
- Positions you against misinformation.
How I decide on a treatment
Two patients, same symptom, different plans. Here's how I decide.
- Viewer’s next step
- Book a consultation
- Why it matters
- Shows judgement, the thing patients really buy.
What I treat, and what I don't
Not sure if I'm the right doctor for you? Here's what I see, and when I'll refer you.
- Viewer’s next step
- Book or ask
- Why it matters
- Qualifies patients and builds honesty.
The rules
Safe by design.
No promises
No promised results, no before-and-after claims, no testimonials that break your local rules.
You approve everything
Your title exactly as on your licence; nothing goes live until you or your medical director approve it.
Want this written for your specialty and city? Request your personalised plan, free, or book a 20-minute call.